This learning content provides a comprehensive overview of the digital marketing industry, specifically focusing on the business model of Social Media Marketing (SMM) and content creation. It is suitable for aspiring entrepreneurs and freelancers who wish to understand the mechanics of offering B2B marketing services, structuring service packages, and managing client relationships.
The material covered in this learning resource explores the essential components of building a service-based marketing business. It examines the transition from freelancing to the agency model, highlighting key services such as social media management, content creation, and paid advertising. Learners will explore critical business operations, including client onboarding, workflow automation, and effective outreach strategies for lead generation. Additionally, the content addresses the importance of professional mindset and discipline in entrepreneurship. After engaging with these industry concepts, learners can choose to evaluate their understanding through an optional knowledge assessment designed around general agency fundamentals.
Read AllThis independent exam assesses general skills in this subject domain. It is not affiliated with, endorsed by, or connected to the video creator or YouTube. The video is provided as an optional learning resource.
This independent exam assesses general skills in this subject domain. It is not affiliated with, endorsed by, or connected to the video creator or YouTube. The video is provided as an optional learning resource.